Pelatihan Produksi Konten Video Sederhana bagi Pelaku Usaha (BUMDES) Kecamatan Jatigede, SumedangPelatihan Produksi Konten Video Sederhana bagi Pelaku Usaha (BUMDES) Kecamatan Jatigede, Sumedang

Abstract

Increasing the village's creative economy can make a positive contribution to local revenue and impact on the welfare of the village community. The tourism sector can be a driver of the increase in the village's creative economy by making the village a tourist destination. Every village has potential that can be promoted. Promotional videos can be a communication medium to introduce village potential to the community through social media. Fikom Unpad's Television and Film Study Program team organized a Community Service (PPM) for village communities in the Jatigede area, Sumedang with the title "Training in Making Promotional Video Contents of Village Potential in the Jatigede, Sumedang". This training aims to improve the skills of villagers in Jatigede in promoting the potential of natural, cultural, and social resources in the region into tourism activities that can attract tourists to visit the region. The training was held at the Jatigede Sub-district Hall, which was attended by participants from five villages, namely Karedok, Cipicung, Jemah, Kadujaya, and Cijeungjing Village. Using training and science and technology diffusion methods, the PPM TvF team transferred the knowledge of creating video content for village promotion, which could be applied by the participants. As a result, each group of participants was able to make a promotional video of regional potential based on the song Paradijs van Java. The production of the video content is expected to be better in the future.